Become A Member


Member Requirements

To be considered for membership in the SLO Coast Wine Collective, you must have a brick & mortar location in San Luis Obispo, the Edna or Arroyo Grande valleys, or North Coast of SLO County and make a wine from our region. Now let’s talk benefits.

  • Marketing
    Inclusion in our local, state, and nationwide marketing and PR efforts to raise awareness for the SLO Coast wine region.
  • Community
    With just 30 member wineries, you'll get to know other coastal wineries, discuss like-minded roles, and chat with vendors.
  • Events
    Participation in our yearly consumer events, designed to drive tasting room traffic, is included in your membership.
Please get in touch with us to apply for membership.
Kathleen Naughton, Executive Director
(805) 550-2506
More Member Benefits

SLO Coast Website

  • Inclusion on our interactive tasting map & customized wine trails
  • A dedicated profile page including hours, contact information, and tasting room details
  • Upload your winery events to our SLO Coast event calendar

Annual Event Participation

  • Free with membership
  • Roll Out the Barrels weekend in June
  • Harvest on the Coast weekend in November
  • Co-op event opportunities throughout the year
  • Wine sales opportunities at SLO Farmers Markets

SLO Coast Wine Map

  • Available throughout SLO County at all hotels and restaurants
  • Widely distributed statewide in regional visitor centers
  • Optional inclusion based on your tasting room’s preference

Marketing, Advertising & PR

  • Opportunities for free and co-op campaigns for radio, TV, and social media promotion
  • Co-Op marketing with trade publications
  • Exposure and promotion at SLO Wine Country events
  • Opportunities for media, trade, and wine writers referrals
  • Joint opportunities to participate in familiarization tours and regional events

Co-Op, Trade & Media Promotion

  • Wine Institute (consumer & trade tastings)
  • Mid-State Fair (Cattleman’s Day & Wine Awards)
  • WiVi participation and trade discount
  • Sustainable AG Expo trade discount

SLO Coast Member Meetings

  • Quarterly Owners Meeting
  • Opportunity to attend Board Meetings
  • Stay informed on current governmental affairs
  • Opportunities to serve on event & marketing committees

Member Education & Networking

  • Bi-monthly tasting room/wine club manager lunches
  • Associate members BBQ
  • Referrals from trade, media, community partners and consumers